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Ad Platforms & Tools

Guides for DV360, Google Ad Manager, CM360, The Trade Desk, and other AdTech platforms

4 articles

Ad Platforms & Tools

DV360 Campaign Setup: Complete Step-by-Step Guide for Beginners

This comprehensive guide walks beginners through every step of DV360 campaign setup, from account creation to campaign optimization. Learn essential targeting strategies, bidding options, and best practices for successful programmatic campaigns in the Indian market.

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Ad Platforms & Tools

Google Ad Manager Setup Guide for Publishers 2026

This comprehensive guide walks publishers through the complete Google Ad Manager setup process for 2026. Learn how to configure inventory, create ad units, and optimize for maximum programmatic revenue.

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Ad Platforms & Tools

DV360 vs The Trade Desk: Which DSP to Choose in 2026

Choosing between DV360 and The Trade Desk remains one of the most critical decisions for programmatic advertisers in 2026. This comprehensive comparison evaluates both DSPs across key parameters including inventory access, targeting capabilities, pricing models, and suitability for the Indian market.

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Ad Platforms & Tools

CM360 Floodlight Tags Setup and Troubleshooting Guide

CM360 floodlight tags are essential for accurate conversion tracking and attribution in programmatic campaigns. This comprehensive guide covers implementation, troubleshooting, and optimization for Indian ad ops professionals.

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