🔗 UTM & Tracking Tools
Build, validate, and manage your campaign tracking URLs
UTM Builder
Build perfectly formatted UTM tracking URLs for any campaign. Supports source, medium, campaign, term, and content parameters.
Bulk UTM Generator
Generate multiple UTM URLs at once from a list of URLs. Perfect for large campaigns with many landing pages.
UTM URL Parser
Paste any URL to instantly extract and display all UTM parameters. Check if your tracking links are set up correctly.
Campaign URL Validator
Validate your campaign URLs for broken links, missing UTM params, redirect chains, and tracking pixel fires.
📊 Ad Metric Calculators
Instant calculations for every programmatic advertising metric
CTR Calculator
Clicks ÷ Impressions × 100. Benchmark: Display 0.1%, Video 0.3%, Rich Media 0.6%
CPM Calculator
Calculate cost per 1,000 impressions. CPM = (Total Cost ÷ Impressions) × 1,000
CPC Calculator
Total spend divided by number of clicks. Industry avg: Display $0.50–$2, Video $0.10–$0.30
CPA Calculator
Total spend divided by conversions. Lower is better — benchmarks vary by vertical
ROAS Calculator
Revenue generated per dollar spent on ads. ROAS of 4x = $4 revenue per $1 spent
VTR Calculator
% of users who saw an ad and converted later. Measures brand impact over time
VCR Calculator
% of video ads watched to completion. Benchmark: 70%+ is strong
CPV Calculator
Total video spend divided by views. Standard view = 30 seconds or full video
Frequency Calculator
Avg times a user sees your ad. Impressions ÷ Unique Reach. Optimal: 3–7 per flight
🧪 Testing & Preview Tools
Test your tags, creatives, and pixels before going live
Floodlight Tag Tester
Validate CM360 Floodlight tags. Check activity ID, group tag, and parameters are firing correctly before campaign launch.
Ad Preview Checker
Preview how your ad creative looks at any standard IAB size. Check rendering across display, mobile, and video formats.
HTML Ad Validator
Paste your HTML5 ad code and validate it against IAB standards. Checks file size, clickTag, animation limits, and polite loading.
Tracking Pixel Inspector
Inspect any web page for tracking pixels, third-party tags, and measurement scripts. Useful for verification and auditing.
Creative Size Tester
Test your creative at multiple ad sizes simultaneously. See how it renders at 300×250, 728×90, 160×600 and more at once.
🧠 Campaign Planning Tools
Plan, build, and structure your programmatic campaigns efficiently
Campaign Naming Generator
Generate consistent, structured campaign names for DV360, TTD, and Google Ads. Never have messy naming conventions again.
Media Budget Planner
Allocate your media budget across channels. Set targets and instantly see projected impressions, clicks, and conversions per channel.
Flight Date Calculator
Calculate campaign duration, daily budgets, and impression delivery rates from your start date, end date, and total budget.
Reach & Frequency Planner
Plan your reach and frequency targets. Input audience size, target frequency, and budget to project campaign outcomes.
Viewability & Impression Calculator
Calculate effective impressions after viewability adjustment. Set your target viewability rate and see true impression delivery.
📦 Utility & Reference
Essential reference guides and cheat sheets for ad ops professionals
IAB Ad Size Guide
All standard display, video, mobile, and rich media formats
AdTech Metrics Glossary
Complete reference for 60+ programmatic advertising metrics — CTR, VCR, ROAS, CPM, viewability, and more with industry benchmarks.
DV360 Quick Reference
Essential DV360 keyboard shortcuts, campaign structure guide, bid strategy cheat sheet, and troubleshooting tips in one place.
DSP Platform Comparison
Side-by-side comparison of DV360, The Trade Desk, Amazon DSP, Xandr, and more. Features, pricing, and use case guide.